LinkedIn is an invaluable platform for networking and building relationships. But with so much competition on the platform, it can take a lot of work to get your posts seen by the right people.
You’ve spent time crafting thoughtful content, but no one sees it! It’s frustrating when all of your efforts seem to go unnoticed.
Don’t give up yet! We have six tips to help you get seen on LinkedIn and make meaningful connections today.
But Before Posting…
Know Your Content
Whether for business or pleasure, know that the right people see your content on LinkedIn for the right reasons.
Researching industry trends, honing in on topics that intersect with your passions, values, and purpose for writing, and keeping a keen eye out for recurring themes amongst readers are essential steps toward creating successful posts.
Not to mention staying informed with the latest buzzwords circulating in your field. This ensures that your content is well-informed and current when competitively pitted against other posts in user feeds. Create the right mixture of creativity, wit, and accuracy — you’ll be ready to capture everyone’s attention!
Optimize Your Profile
Maximizing your LinkedIn profile is essential to stand out and get noticed.
When crafting the perfect profile, there are a few key elements you should include:
- A professional-looking headshot and banner photo that give people an idea of whom they’re connecting with and what kind of content they’ll see
- Work experience related to the topic of your post
- Certification(s) that demonstrate your expertise on the topic at hand and links to drive further engagement
Remember to include relevant hashtags so that when somebody looks up those terms in search results, they will find yours and posts related to it. Put all these elements together for a winning profile that will make heads turn!
6 Tips To Get Seen on LinkedIn
After doing the prep work, it’s time to see your posts! Here are six hacks you need to get seen on LinkedIn and skyrocket your online presence.
Tip 1: Engage With Your LinkedIn Community
LinkedIn isn’t just about creating a profile and waiting for people to come knocking — you need to be proactive about engaging with the community. Commenting on posts, liking other people’s content, and even following industry influencers can help boost your visibility on the site.
The more engaged you are with other users, the more likely it is that they will take notice of you. Don’t forget that responding quickly and thoughtfully is vital. After all, no one likes a slow responder!
Tip 2: Respond to Every Comment on Your Posts
When someone takes the time to comment on one of your posts, it means they have something meaningful to say — so make sure you respond in kind.
Taking time to answer each comment personally shows that you value what others have to say.
It also helps build relationships with potential contacts and employers who may be reading your comments section.
Tip 3: Don’t Be Boring on Your Topic Schedule
If everyone knows what content they can expect from you each week or month, they won’t be very interested in seeing what else you offer.
Don’t be boring. Mixing up the topics you cover keeps your audience engaged and helps keep them coming back for more.
For example, if Mondays are usually all about industry news, try adding in some personal stories or advice posts on Wednesdays or Thursdays instead. This will help keep things exciting and allow more people outside your existing network circle to learn about what you’re doing on LinkedIn.
Tip 4: Mix Up Your Content Types
Variety is the spice of life — and it can also be a great way to keep people interested in what you have to say. Mixing up your content types allows you to engage with different audiences.
Post videos, images, articles, quotes, infographics — anything that grabs attention!
When creating content, try making it meaningful and relevant to yourself and your target audience.
Pro tip: If it’s interesting enough that you would share it if it came across your feed, then post it!
Tip 5: Test Your Posting Times
One thing all marketers know is that timing matters when it comes to posting content.
Different times work better for different people, so test various times throughout the day until you find what works best for you.
Test posting in the morning, afternoon, and evening — experiment until you find which time slots see the most engagement from your audience. Once you’ve identified what times perform best for your page, you can start scheduling future posts around those times.
Tip 6: Don’t. Write. Like a Robot.
Don’t be afraid to have fun with it, even if it’s a business account. Use lighthearted language and speak like yourself — no one wants to read robotic text all day long!
Your posts must be engaging and fun; ensure they show off your personality and brand identity.
Use humor where appropriate — but don’t forget about professionalism, either!
Use natural language in your posts instead of stuffy corporate jargon. Share stories or anecdotes where appropriate to make your posts more interesting and engaging.
Focus on starting conversations with others by asking questions or making comments that spark conversation rather than simply posting statements about yourself or what you’re doing.
Don’t forget to use emojis. They’re not too unprofessional. They help express emotion or emphasize certain words or phrases. This will help draw people in and create organic engagement with potential customers or partners.
Need Some LinkedIn Magic? Work With Unlimited VA
While you may not be able to control the algorithm, you can control how often you post, what kind of content you share, and whom you engage with on the platform.
By creating quality posts that are thoughtful and engaging, you can increase your chances of being seen by potential customers — without spending all day on social media.
If you’re struggling to make an impact on LinkedIn, remember that it’s not impossible.
But if you need extra help, that’s what we’re here for. At Unlimited VA, we specialize in social media management — including LinkedIn.
Take your business to the next level, and schedule your free consultation with us today.