Not everyone is willing to slog through a 1,500-word blog post. Nor will you find many a reader aching to read that last 1,000-word SEO-optimized blog article you slaved through.
Indeed, blogging is one marketing task that seems to have fallen out of vogue. If not amongst readers, it’s certainly not the first task writers are up for. How else can you explain the popularity of AI content-producing platforms like ChatGPT and CopyAI?
With all this in mind, you may be asking yourself this question:
“Is blogging dead?”
The answer might surprise you — it’s a big fat no!
Blogging remains crucial to brand-building and online authority development. It’s also a way for you to optimize your site for search engines as you tweak your copy for keywords, meta tags, and NLP phrases.
Blogging works — and it’s here to stay, period!
You do, however, need to exercise your skills as a writer to stay relevant and high-converting. Not sure where to start? That’s what this blog post is for.
Read on to learn our tried-and-tested tricks to high-converting blogging in 2023!
Wait…You Don’t Have a Blog Yet?
Let’s get the obvious stuff out of the way:
Before talking about how to take your blogging to the next level, let’s kick things off with how to start a blog.
Starting a blog is a piece of cake once you’ve got a website. If you’re using WordPress, begin by choosing your domain name. You can try crafting nifty and quirky ones with web services offering domain names, hosting, and other forms of site support.
Once you’ve found yourself a name that stands out, you’ll have to get hosting. Think of hosting as a way for you to stay online. Without hosting, the hosting limits your CMS comes with may expire, resulting in your blog content vanishing into thin air.
Once you’ve got hosting, you’re ready to start putting thoughts into words and persuading prospects!
1. Compliment Your Blog With a Social Media Post — or Two!
In 2023 and beyond, bloggers can’t live on blogging alone. As a writer, you’d like more people to read your stuff. Unless you’ve already got a large site following, you’ll have to look elsewhere for traffic.
To get more people reading your blogs, lure them in from other platforms. A tried and tested way is to have a social media post with a link that directs your social media users to your blog.
The social media post must be engaging enough to drive a click. If you’ve done your job on the social media front, you get another read to your blog.
Now keep in mind that blogging is a numbers game when it comes to traffic and readers. To broaden your reach, you should create social media posts on more than one platform.
Doing this allows you to reach more people. In fact, according to Search Engine Journal, social media searches may replace searches on search engines.
In short, entice clicks from your social media pages, and more people will flood your blog from social media!
2. Leverage the Power of Video
When we talk about powerful platforms and media, few can match video. Videos are a mixture of dopamine-surging stimuli guaranteed to keep users hooked and looking for more.
Using video to promote your blog is an approach many bloggers turn to. Why? It works!
Based on recent data from Oberlo, the United States is home to more than 244 million video watchers. This number ought to put you on notice.
How do you use video to complement your blog? It’s simple.
Create a video with content that gives your potential clients a taste of what you offer. When the opportunity strikes, mention the link in the description portion.
Most importantly, keep the videos short. After all, attention spans aren’t exactly lengthening with time. Hence, shorter videos of two to five minutes should be enough to get mouths watering for their daily fix of knowledge.
That’s for Youtube. For TikTok, you’ll have to be briefer than two minutes.
3. Up Your Copywriting Game
Sorry, not sorry. There’s no way around having to be a better copywriter if you want more readers on your blog.
If you have yet to develop your skills further, here are a few places to start.
First, write in a tone that speaks to your target audience. Who are they? How old is your target demographic?
If you’re catering to people over the age of 35 at the time of writing, a few 90s references here and there will be appreciated. On the other hand, keep your sentences excruciatingly short if you’re catering to a younger crowd.
Knowing your audience arms you with information about word choices and tone. Write with an arbitrary reader in mind, and your blog post will lack the human story-telling touch people want to read.
The second aspect of your copywriting process you should improve is your awareness of pain points. Think of pain points as problems your audience has. Whatever these pain points are, find topics that match these and the most commonly used keywords your audience uses. From here, create meaningful posts that speak to your audience’s problems.
Oh, and grammar, punctuation, and spelling? Those are important too.
4. Build Your Email List
Blogging isn’t dead, and neither is email. Hence, email lists are another way for you to populate your readership.
There are many ways to build an email list. One way is to have a “subscribe” form on your site that enables readers to include their email addresses.
By doing this, you’ll not only populate your list but because it’s a site user who filled out the form, your reader will be someone who wants to read your content.
When you have enough people on your list, send your emails along with links to your blog’s content.
Email retains its value for several reasons. First of all, it’s subject to any algo changes or any “verified” badges, meaning it’ll always be around. Most importantly, emails make it seem that you’re communicating with your reader on a one-to-one basis.
The personal touch email offers your readers and subscribers is an experience no TikTok video can replicate. Hence, if you’re on the fence about emailing readers links to your blog, don’t be. Email remains a powerful marketing tool. Why else do people open their inboxes?
5. Seek Out Other Bloggers
Community support can go a long way in your blogging success. In the presence of like-minded individuals, you’ll learn quickly that you’re not alone in your struggle to build your blog or business. A community can then act as your support system when you’re in the dark about what to write about or how to grow your readership.
Another benefit of being part of a community is the sharing of knowledge. Sure, you may not be doing the same thing as the other writer or blogger. Nevertheless, you can still pick up tidbits that’ll elevate your copywriting to new heights.
The best part is that you can reciprocate and help other people grow their blogs too — win-win!
When you’re looking for a community, the best place to start would be social media. You can also try a professional platform like LinkedIn. If you’re a freelancer, you can join the forums of any freelancing platform you’re using.
Bonus Tip: Don’t Be Afraid to Repost Your Old Blog Posts!
As you write blog post after blog post, some of your older ones may end up in the nether regions of your blog section. This isn’t necessarily a bad thing. However, if the content on that old blog is something your readers are looking for, you’ll want to make accessing the post easier.
Unless you’ve dialed in your SEO game, the best way to make your old but useful post visible is to repost it. By reposting an old article, it will have a new readership. Also, let’s not forget the feeling of validation you get after realizing that your old post is still meaningful and accurate.
Here are a few tips when you’re reposting.
First, make it seem relevant by adding the year. For example, if your blog was “10 Easy Hacks to Raise Your Credit Score,” the re-posted version must be “10 Easy Hacks to Raise Your Credit Score in 2023.”
Second, some of the information you had in an old blog post may no longer be true. If this is the case, update it.
By doing both, you’ll have new sets of eyes on an old blog post. Most importantly, you’ll retain the relevance of your content with your updates.
Key Takeaway: Blogging Is as Alive as You and I
Blogging isn’t dead and it’s here to stay. However, like many things that stand the test of time, blogging has changed. To keep up, you’ll need the right blend of skill, adaptability, and tech-savviness to broaden your readership.
If you need writers or anyone else to ramp up your site’s cred, Unlimited VA has a diversity of trained virtual assistants. At Unlimited VA, you are not limited to just one virtual assistant. You have access to a pool of talent from writing to graphic design.
Whatever your blogging woes, we’ve got the talent for you. Reach out now for virtual assistance that helps your online business reach a new level of notoriety!